Sarah Overdevest

Founder of Grace & Ivy - Maternal and Family Wellness

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Who is Sarah Overdevest, could you please introduce yourself?

My name is Sarah Overdevest. I am a wife and mother to 4 children. My son is the oldest of the four, and I have three beautiful daughters. The youngest has special needs. I have a background in pediatric nursing, certified childbirth educator, infant massage instructor, and a children’s yoga instructor with Once Upon a Mat.

What is your business and when did you start?

I am the founder of Grace & Ivy – Maternal and Family Wellness. I started Grace & Ivy in April 2020, during the pandemic.

What inspired you to start your business?

My love for working with moms and babies is what inspired me from the start.  My journey through motherhood really pushed me to take what I have learned and implement it in the classes that I offer. I believe that adding in a real life perspective of parenting and motherhood is essential to connecting with my clients.

What were the challenges in the initial stages of your business and how did you overcome them?

At the beginning, everything felt like a challenge.  I have been taking care of my kids for the last 16 years. I really had to start using my brain again in completely different ways, thinking differently, as well as learning how to learn again. I started asking questions and seeking out other women to support me throughout the exciting, yet intimidating process of starting my business.

What motivates you about your business?

My main motivation is collaborating with moms and professionals who work with women.  It fills my heart when I hear that what I am offering is so needed for expecting and new mothers. I absolutely love the classes and the conversations that happen during each session. Hearing them say that they are so glad they came, truly makes me feel like what I am doing is making a difference in their day.

What advice would you give to other entrepreneurs?

You are always learning. When you push yourself outside of your comfort zone, only then will you experience growth.

Interesting fact most of the people do not know about you?

I love to powerwash. It’s so gratifying seeing things go from being so dirty to sparkling clean!  All kidding aside.  I am an introvert at heart.  I love ordering in dinner and watching a movie.

The best business advice I ever received was …

Start small, but dream big.

My definition of success is …

when I know that am doing something that I love and sharing that love with others. .

If I could go back in time when I started my business, I would tell myself to …

be confident, believe in myself, know that I am in the right place at the right time doing the right thing, and not acknowledge imposter syndrome.

Three books I recommend for entrepreneurs are ….

when I get to reading some I’ll let you know!

My personal tagline is … 

You, and only you, are responsible for how you respond in any situation.

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