Who is Michele Bogle, could you please introduce yourself?
As an author, I mean to inspire, encourage and entertain children ages 4-12 with my books. My stories are moral-based with happy, heartwarming, feel-good endings. I also freelance in the GTA; primarily in the Halton and Hamilton region. As a self-taught baker, I enjoy customizing by using palette knife skills to recreate art on cakes.
What is your business and when did you start?
I am an author of children’s books for ages 4-12. Some of them are picture books, some written in verse and some are chapter books. I started writing in 2012. I am a freelance journalist and have been freelancing since July 2020. I have been baking for 25 years, professionally since 2019.
What inspired you to start your business?
I wrote relatable emails to family and friends about my day. I was so full of stories, that I made the decision to put some of those stories to paper. In 2020 I branched out and tried my hand at journalism. I baked a lot for my children’s sport teams, as well as family and friends. The response always delighted me. I wanted to make it a full time feeling.
What were the challenges in the initial stages of your business and how did you overcome them?
Believing in myself as an interesting writer challenged me to improve. Reading my stories aloud to others for genuine reactions, helped me with the editing process. The initial challenge as a journalist was trying to find the first publication to take a risk on me. Then, I needed to believe that I was interesting enough outside the realm of children’s literature. As a baker, elevating desserts was initially challenging because my strength was in the flavour profile.
What motivates you about your business?
When I receive notification of sales of my books from different parts of the world, I get excited imagining small children in other countries enjoying my stories. As a journalist I can pursue whatever stories that interest me in the moment. This satisfies my need for variety. Honestly, how happy my desserts make people, brings me joy. Motivates me to continue creating.
What advice would you give to other entrepreneurs?
Some businesses are born from need, so the choice to create a business model that works is necessary. Some ideas are born from desire and passion. Those pursuits possess an equal amount of weight. I am a believer in pursuing a passion. The level of success isn’t always tied to a monetary gain.
Interesting fact most of the people do not know about you?
I crave variety in my days. This is the reason that I have launched many different businesses. This gives me choices every day of which business to focus on the most, or to break down each day with aspects of each. I have a choice and it works for me. Any way the day unfolds, I am always doing something that I love.
The best business advice I ever received was…
The best business advice that I have received, would be to get involved with something that you know something about, or have an invested interest in. Those businesses are more successful.
My definition of success is…
My measure of success is to wake each day loving what I do. If I do it well and work hard, the financial gains are a by-product of my efforts.
If I could go back in time when I started my business, I would tell myself to…
I would have tried to believe in myself earlier if I could go back in time. No regrets. Everything has a season. This one is mine.
My personal tagline is…
Never give up, because you only fail when you stop trying.