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HER STORY

Maria-Elena “Emmy” Rousseau

Founder - Trinity Transformations

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Lianna Harrington

Who is Maria-Elena Rousseau, could you please introduce yourself?

Hi, I’m Maria-Elena, better known as Emmy, founder of Trinity Transformations. I am also a full-time elementary school teacher of over 20 years. I’ve had 15 years of direct sales experience, mostly as a leader, but none of those things are really who I am. I am a woman who leads from a place of love. I love my family most of all, and thus they are my greatest priority. My passion is helping women, lifting each other up. 

What is your business and when did you start?

Trinity Transformations is a transformational coaching and inspirational speaking company. I started my business in February of 2019 as a fitness instructor offering Strong Nation and Zumba classes, but shifted to speaking and coaching in December.

What inspired you to start your business?

I wanted to help people in a way that made true change in their lives. As a fitness instructor, I was able to help people transform their health through movement. It was super fun and exciting to be a part of people’s health journey. However, I wanted to make even more of an impact, which is why I decided to follow my 20-year dream of becoming a speaker. That evolved naturally into coaching and I am loving every minute of it!

What were the challenges in the initial stages of your business and how did you overcome them?

My biggest challenge was my lack of marketing strategy. I overcame it by networking with other businesswomen, taking courses, and hiring a sales strategy coach of my own.

What motivates you about your business?

Honestly, helping people is such a thrill for me. Seeing women grow and transform motivates me beyond words. My mission is to impact 1 million women to go from “just surviving” to “thriving” through my speaking and coaching.

What advice would you give to other entrepreneurs?

Follow your passion, listen to your intuition, and take action!

Interesting fact most of the people do not know about you?

I have high-functioning depression, and suffered with it for years. Now that I am thriving, I couldn’t help but share my knowledge and experience with other women like me to try to help them from going through what I did for years.

The best business advice I ever received was…

 You already possess everything you need to succeed.

My definition of success is…

Doing what makes you fulfilled.

If I could go back in time when I started my business, I would tell myself to…

stop worrying about the “how.”

Three books I recommend for entrepreneurs are…

The Leader Without A Title by Robin Sharma

The Magic by Rhonda Byrne

How To Get Back Up by Neil Pasricha

My personal tagline is…

Keep failing forward.

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