Who is Linda Ljucovic, could you please introduce yourself?
Hey there! I’m Linda. I help busy women discover their balance and feel fabulous in life through nutrition, mindset, supplementation, lifestyle changes and essential oils. In my corporate job, I was a learning and development consultant (human resources professional) and I use all of these skills to help my clients create change.
What is your business and when did you start?
My business was started slowly in 2010 when my husband and I created a vision for Balance Point Health Centre and our integrated clinic was born. He worked there full time as an Osteopath and I did the evening work of marketing and staffing and helped build the other side of the business which included Naturopathic Medicine, Nutrition and Live Blood Analysis. I also took on the occasional nutrition client. It was in 2017 that I was in the position to leave my corporate job and dive into natural health full time.
What inspired you to start your business?
My struggles taught me that health is the basis of life. Not just physical health or weight, but connecting the outer shell with the inner core. There is so much to each of us, we are a product of our genetics, our experiences, our lifestyles, the food we eat, what we put on our skin, the things we inhale, the way we think. Looking at everything is important. My job was leaving me feeling tired and like I was failing at all of the ‘roles’ I was playing. I didn’t want to settle anymore. This led to my passion to help others by sharing my knowledge and to starting my wellness business – and then eventually leave my corporate job behind.
What were the challenges in the initial stages of your business and how did you overcome them?
Balancing it all. I was building a business while working a full time job and so I became an expert at asking for help. My husband, my kids, my team, and professionals. Some unpaid and some paid. I couldn’t have done it without them.
What motivates you about your business?
Seeing people feel better, take ownership for their health and then go on to live a life of purpose. It’s the best feeling ever.
What advice would you give to other entrepreneurs?
Become a master of your time and schedule everything that is important to you. And get up an hour earlier versus staying up late. Your hormones will thank you.
Interesting fact most of the people do not know about you?
I was extremely shy and didn’t talk much when I was young. My involvement in the Navy Reserves gave me the confidence to speak up and I was recognized as the best ‘Drill Sergeant’ during a summer leadership training program.
The best business advice I ever received was…
Narrow your Focus. It’s also been ‘the thing’ I struggle most with.
My definition of success is…
Figuring out how you can use your gifts to help the world…and help our kids / our next generation do the same.
If I could go back in time when I started my business, I would tell myself to…
Don’t be so attached to your job title and the letters behind your name, you are so much more. And don’t worry about what others think of you. Going against the grain isn’t easy but it’s important work and it’s going to help you get back to your true self.
Three books I recommend for entrepreneurs are…
This was hard…I have so many favourites but the top ones that spring to mind are (I never was a rule follower so I’m sharing 4)
7 Habits for Highly Effective People by Stephen Covey
Feel the Fear and Do it Anyway by Susan Jeffers
You are a Badass by Jen Sincero
Rich Dad, Poor Dad by Robert Kiyosaki and Sharon Lechter
My personal tagline is…
Discover your balance and enjoy the journey.