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HER STORY

Leila Chouman

Founder, Luvabel

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Lianna Harrington

Who is Leila Chouman, could you please introduce yourself?

I’m Leila, the founder of Luvabel. I live in Mississauga with my husband. My online business curates self-care gift boxes for new moms and new parents. Before that, I worked across several creative, social & digital media agencies in Dubai & Toronto where I developed global brand’s narratives & grew their media revenues for 8 years until I finally decided to create my own brand.

What is your business and when did you start?

I started Luvabel back in June 2019. It’s is a creative online gift shop focused on the design and curation of self-care gift boxes for new moms and new parents.

What inspired you to start your business?

Regularly speaking to my new mom friends, they always sounded exhausted and drained craving for some me-time. It’s no secret really, new moms prioritize the well-being of their newborns over their own, they often stretch themselves so thin especially during their postpartum period. I longed to gift them the gift of ME TIME or maybe a simple mindful moment they can use to reflect and relax.
I was set to design a brand that offers high-quality products that inspire new moms to initiate their own self-care routine, from the comfort of their home.

What were the challenges in the initial stages of your business and how did you overcome them?

Designing a unique new mom gift box was a challenge on its own. What were the products that new moms needed the most, and how can these products address their womanhood too beyond motherhood only? I surveyed a pool of new moms and asked them what they need, I then matched their needs with simple beauty & mindfulness products. I love how balanced our gift box product design is.

What motivates you about your business?

The ability to create and design high-quality and unique gift concepts my customers and their loved ones will absolutely love and actually use!

What advice would you give to other entrepreneurs?

Learn to ask the right questions. Design solutions to actual problems. Don’t fall in love with your product before your customers do. Embrace the “There’s always a better way” mentality.

Interesting fact most of the people do not know about you?

In addition to Luvabel, I am also co-building Glaciera, a SAAS tool for jewelry business owners.

The best business advice I ever received was…

It’s not about talent, it’s about perseverance, consistency, and the willingness to take risks.

My definition of success is…

embracing and learning from my failures.

If I could go back in time when I started my business, I would tell myself to…

Too early to tell. Ask me this question again in 5 years!

Three books I recommend for entrepreneurs are…

Black Box Thinking by Matthew Syed

Rich Dad Poor Dad by Robert T. Kiyosaki

You Can’t Know It All by Wanda T. Wallace

My personal tagline is…

It’s not you, it’s your imposter syndrome.

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