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HER STORY

Lama Jaafari

Founder/Owner AmInMotion

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Lianna Harrington

Who is Lama Jaafari, could you please introduce yourself?

My name is Lama Jaafari.  I live in Oakville with my husband and two children.  I am happy to be part of this dynamic group of professional women and look forward to meeting and supporting one another.

What is your business and when did you start?

As a new business, AmInMotion specializes in executive, personal and youth leadership development services. Utilizing the emotional intelligence assessment EQ-i 2.O, The Mindfulness Without Borders Ambassador Program and the Neuroscience of Leadership Coaching system, I seek to incite one individual at time to live a life of awareness, mindset and action.

What inspired you to start your business?

At this juncture of my life I am seeking a path of intention and purpose, rather than circumstance, one of self-fulfilment and of service to others. 
Reinvention has been a drive and a reality that has come repeatedly knocking at my door during my professional life.  With the blessings that relocation and starting a family brought into my life, the challenge of creating a new beginning also made its way in.  Lack of focus, purpose and intention have all been quite familiar in my past and, just as I was able to discover my own self-awareness, it is my passion today, to aid anyone who is in this stage.  I seek to support individuals through the process of creating the awareness necessary to flourish into the best version of themselves.

What were the challenges in the initial stages of your business and how did you overcome them?

One of my challenges was studying again after such a long time.  With a husband, two children and parents to care for, it was not an easy task.  What helped me overcome this difficulty was mainly being kind to myself, letting go of my limiting self-beliefs and to simply ask for help and support. 
Another challenge was working with social media and building the website.  Fortunately, I have learned early on the benefits and blessings that come with delegating!

What motivates you about your business?

The thought that I can, one little step at a time, aid people, both youth and adults, in finding their path. People having a chance at attaining their goals and living their full life brings happiness to my heart.

What advice would you give to other entrepreneurs?

KNOW yourself.  Take every obstacle and deconstruct it.  Take the time to self-actualize. Ask for advice/feedback. Make peace with failing, once and again. Believe me it is not failing.  You might not see it at first, but every fail is a step closer to success!
Mainly,  it is never too late to start when you have a deep conviction and belief in what you do.

Interesting fact most of the people do not know about you?

Even if it does not look like it, I am an introvert at heart.

The best business advice I ever received was…

 Calling it quits, is a sign of assertiveness, not failure!

My definition of success is…

Finding fulfillment in the small things and living true to my values.

If I could go back in time when I started my business, I would tell myself to…

Trust myself and simply proceed!

Three books I recommend for entrepreneurs are…

Awakening your Ikigai by Ken Mogi

Tipping Point, Outliers, Blink by Malcom Gladwell 

Quiet Leadership by David Rock 

My personal tagline is…

Wake up early, keep on moving and aim high!

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