Kim Brassor

Founder & CEO, Seniors Shifting

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Lianna Harrington

Who is Kim Brassor, could you please introduce yourself?

My name is Kim Brassor, Realtor, Accredited Seniors Agent and founder of Seniors Shifting.

What is your business and when did you start?

Senior Shifting is devoted to assisting seniors and their families in their late-in-life moves whether retro-staying, moving to a new home or shifting to a retirement community Seniors Shifting is there to help one family at a time.

What inspired you to start your business?

I made the decision to get my real estate license and begin Seniors Shifting after facing the daunting task of moving my own 89-year-old mother out of her family home when health circumstances left us with no other choice. My brother and I were ill-prepared for facilitating a late-in-life move for our mother. We were overwhelmed with the emotions involved in this shift, the financial nuances involved, not to mention the legal hurdles that added a great deal of stress neither of us expected. There had to be a better way.

What were the challenges in the initial stages of your business and how did you overcome them?

The challenges in the initial stages for starting Seniors Shifting were the same every entrepreneur faces. Belief that there is a need for your service, the time to build the foundation of a website, social media, awareness, etc. and the courage to keep going when that inner doubting voice tells you to stop.

What motivates you about your business?

I am motivated by the fact that I have been through this journey already with my mother and I personally know that there is a need for this type of assistance.  Every family will at one point in time I remember the overwhelming amount of information, phone calls, and treading into unchartered waters that my brother and I had no awareness of.  Add to that the fact that we both had our own families to still be there for plus our work and it became very clear to me that any family in this position could use a little help.

What advice would you give to other entrepreneurs?

Listen to your gut-don’t tell anyone what you’re doing until you have it done. Then, launch it and never look back.

Interesting fact most of the people do not know about you?

I’m adopted.

The best business advice I ever received was…

If you’re on the side of right and offering your service for the right reasons it will work, maybe not immediately, but it will persist and be of value eventually.

My definition of success is…

Being in charge of my schedule and my time while being financially comfortable. That to me is true bliss.

If I could go back in time when I started my business, I would tell myself to…

not spend money on print advertising.

Three books I recommend for entrepreneurs are…

Everything I learned about business I learned at McDonald’s!

Girl, Stop Apologizing by Rachel Hollis

Crushing It! by Gary Vaynerchuk

My personal tagline is…

If not now, then when?

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