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HER STORY

Jessie Manuel

Bookkeeping Manager, BOOST Bookkeeping Ltd.

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Lianna Harrington

Who is Jessie Manuel, could you please introduce yourself?

Hi, I’m Jessie and I’m thrilled to be a part of such an amazing group of entrepreneurs! I am the proud mother to a truly remarkable 15 year old young man.  I’m also a fur-mama to my darling 11 y/o kitty and my 9mo old enthusiastic pup. In the warmer months, you will find us all outdoors soaking in nature or laying low in the backyard tending to the gardens or enjoying a nice fire. In the colder months, I cozy up with a good book or work on something artistic (pointillism painting and gemstone jewellery making have been my favourite so far!)
I am trained in accounting but switched into the bookkeeping role as it satisfies both my left-brain and my right-brain tendencies. I enjoy working with the numbers, creating reports, massaging the data, but I also enjoy developing my marketing material, creating videos & storyboards and of course, networking!

What is your business and when did you start?

BOOST began in 2017 with a primary focus being bookkeeping and everything that revolves around it (software, app integration, government compliance, etc). The business has evolved to now include one-on-one training and education sessions, reviews, audit support, payroll, and custom reporting (i.e. bank loan applications).

What inspired you to start your business?

It was actually like a calling. Before BOOST Bookkeeping, I was happily running a VA company with a focus on nearly anything but bookkeeping (I had previously experienced both public and private accounting and reluctantly discovered that neither fed into my overall happiness, so I was on a path to find something else). However, it wasn’t long until I started receiving many request from clients to offer bookkeeping in my VA service packages. After much research, self-reflection and many hours of training and exams, I re-entered the accounting space and BOOST Bookkeeping was born!

What were the challenges in the initial stages of your business and how did you overcome them?

The main challenges were within my own self-beliefs – “can I do this?..SHOULD I do this?  What will people think of me?  Is this a risk I should take for myself but more importantly, my son?” As well, being a single-mom and the sole income-provider to a young boy at the time had me paralyzed. The voluntary and aggressive educational goals I had assigned myself definitely added more pressure but being a life-learner, that part actually had me feeling joyfully eager and excited. In order to overcome my own beliefs, I reached out to my online community and had a brief but highly emotional yet motivational session with an NLP coach – she led me down the right path and got me out of my own way very quickly.  And best of all, we’re still friends today!

What motivates you about your business?

On the client side, I love the interaction and educational components – teaching new business owners not how to bookkeep but rather to understand their financial reports and really look under the hood of their business’ financial health.  I am so elated when I see the ‘ah-ha’ moment when it all clicks for them and they begin asking deeper, more insightful questions.   I truly enjoy getting to know my clients outside of their business and sometimes, organically becoming great friends! On the entrepreneurial side, I am very motivated towards improvement whether it be my own personal development or honing my soft-skills or more production-based like implementing processes & procedures, re-creating my marketing materials, developing funnels, or brainstorming social media techniques. When the time comes around again, I am also motivated by networking and getting out into my community to meet, face-to-face, with fellow like-minded individuals.

What advice would you give to other entrepreneurs?

Don’t listen to the voices – either in your head or outside of it. If you have that feeling, deep down, and you’re passionate about what you have to offer is right for you and your market, stick with it. Ask for help when you need it, as hard as that is sometimes – it’s your best investment. Do something, big or small, each day to move you towards your goal. Set goals! Reflect. Improve. Pivot. Just don’t give up. You and your business are unique and the world could use more of that.

Interesting fact most of the people do not know about you?

I’ve been a huge Elvis Presley fan since I was a child (but neither of my parents are).

The best business advice I ever received was…

Quality is the best business plan.

My definition of success is…

waking up and looking forward to what’s on the agenda, knowing there is an objective or goal that betters myself, my family, my household, my business, and/or my community, while maintaining financial security and a healthy body and mind.

If I could go back in time when I started my business, I would tell myself to…

stick with it – your dreams are just around the corner and your son is watching it all unfold.

Three books I recommend for entrepreneurs are…

Start With Why by Simon Sinek

Vivid Vision by Cameron Herold

The E-Myth by Michael E. Gerber

My personal tagline is…

“All our dreams can come true, if we have the courage to pursue them” – Walt Disney

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