Who is Courtney Rattan, could you please introduce yourself?
Hello! My name is Courtney Rattan and I am the Director and Co-Founder of NuttyHero, a new nut & seed butter company based in Burlington that I started with my husband. I am an outdoor enthusiast and spend most of my free time hiking, biking or running on nearby trails to rejuvenate my mood and reconnect with nature. I’m also a foodie and love spending time finding new recipes to make and share with my family and friends.
What is your business and when did you start?
Making NuttyHero 12 nut & seed butters is my business and it’s brand new! My husband and I launched NuttyHero on September 21st, 2021. We handmake our nut & seed butters in small batches out of a local commercial kitchen using 12 nuts & seeds. We have created 5 unique flavours (maple cinnamon, coconut crunch, honey vanilla, chocolate bliss & original unsweetened) and are just getting started with our delicious innovations.
What inspired you to start your business?
The idea started last December. I eat smoothies every morning with fruit, nut butter, flax, hemp and different spices and was finding it time consuming to make. I thought it would be fabulous if I had just one nut & seed butter that had all these things in it because it would taste great and save me time! I have a passion for exercise and eating well and wanted to create something that was all natural and tasted great while providing a strong nutrition profile. I did some research and came up with the NuttyHero idea. I ended up creating something that’s so yummy and special I honestly just eat it right off the spoon. Additionally, a huge part of my inspiration for starting this business was my strong desire to have a positive impact on my community. That’s why I built the HeroForGood program. For every product sold, I donate one meal to food banks and contribute towards planting trees. NuttyHero is my way of sharing delicious food with people while building a stronger community.
What were the challenges in the initial stages of your business and how did you overcome them?
NuttyHero is currently in the initial stages. The largest challenge currently is getting the word out about NuttyHero so people know it exists! I am working day and night to build our social media presence, taking time to connect with my community and am working on a marketing plan to spread the word. A more personal challenge for me is overcoming my fear of failure in building my business from the ground up and believing that I can do it. Talking to other entrepreneurs and hearing their success stories helps me overcome this and enables me to keep moving forward with my plans.
What motivates you about your business?
When someone tries NuttyHero 12 nut & seed butter for the first time and tells me that it’s the best nut & seed butter they’ve ever had or that their kid likes it more than Nutella, that brings me a lot of joy. I worked for months to develop recipes that have delicious flavours with optimized nutrition, and I am proud knowing people enjoy eating something I worked so hard to make.
What advice would you give to other entrepreneurs?
Do something you love! Being an entrepreneur is an around the clock job that is hard to put away and takes a lot of time. If you love what you do, it won’t feel like as much work and it will be fulfilling instead of draining.
Interesting fact most of the people do not know about you?
I have a degree in Medical Radiation Science as a Radiation Therapist. When I graduated from McMaster University, there were no jobs in Ontario in the field. I landed a job in Edmonton, Alberta at the Cancer Centre, booked my flight, organized a place to stay and then backed out 1 week before my start date. All of my family and friends are here in the Hamilton/Halton region and I did not want to move across the country for a job and leave all that behind. At the time it was the most difficult decision to make, but I am so happy I did! It lead me to where I am today, married to my incredible husband, living close to a beautiful community of people I love and care for and building a business from the ground up right here in Burlington.
The best business advice I ever received was…
Embrace change. The constant of all successful business is change.
My definition of success is…
Living a purpose-driven life where I pursue what I am passionate about. Right now, my success is building my NuttyHero business and hearing positive feedback from my customers.
If I could go back in time when I started my business, I would tell myself to…
never doubt my capabilities, be patient and work hard. Everything will work out!
My personal tagline is…
Be Your Best, Be Kind & Laugh Lots.